Building what's next.

2023 — Now
Your Personal Fashion Agent
2022 — 23
Generative AI UX
2021 — 22
Better Together: Android 13
2018 — 21
Ambient Computing
2013 — 2017
Founder @ Onyx

Design innovation & leadership for the world's most ambitious companies.

Hello, I'm Josh Principe, a design leader based in Los Angeles, CA. I'm currently Head of Design @ Daydream, an AI-driven shopping platform. Previously, I was at YouTube, Google, and ran my own product studio, Onyx.

From 0 to 1 startups, to the most established platforms in the world, I bring multi-dimensional design leadership to transform future vision into tangible product experiences.

For inquiries and engagements, please reach out to me directly and describe what you're looking for.
Leadership
Vision
Strategy
Product design
Visual design
0—1
AI
Prototyping
Branding
Creative direction
Consultation
© Josh Principe 2025
josh@principe.la