Josh
Principe
👋🏽 I design products that empower people and their relationships. I'm focused on the intersection of culture & technology— driving vision & strategy through design, philosophy, and execution. Currently based in Los Angeles, leading web3 UX at YouTube.
`21 — Now
Design Lead
Empowering the creator economy with blockchain enabled technology, shared ownership and digital assets. Additionally, we work across Google to enable product innovation.
`18 — 21
Design Lead
Developing new operating systems (Fuchsia OS) cross-company strategy for Ambient Computing. Driving Google coherence with Android, Assistant, & Material.
INÂ THEÂ PRESS
`17 — Now
CONSULTANT
Helping early to mid-stage companies develop strategy and design culture through consultation and UX leadership.
`14 — 17
FOUNDER
Bringing products from zero to one through design and engineering. From Fortune 500 to early-stage startups.
Etc.
`06 — 14
Includes Foria, MoPro, Clever Creative, Outcast, Live Nation, Warner Bros Records.
YouTube
Defining vision & strategy for web3
2022
Miquela.fyi
Moving Lil Miquela to Web3
2022
Dapper Collectives
Tools for decentralized autonomous organizations.
2022
AFTRMRKT
Coming Soon
2022
Android UX
Making Google's devices work better together.
2021-22
Ambient Computing
Bringing Google's devices to a new paradigm.
2020-21
Fuchsia
Innovation & UXÂ frameworks for Google.
2018-20
Stardust
Reactions to your favorite movies and shows
2016-18
Leaf Group
Design cohesion and branding for a family of prominent lifestyle websites.
2016-18
Google Research
UXÂ for Google's global research library.
2016-18
LA Clippers
Proposal and UXÂ for a new scouting app.
2016-17
More
Available upon request