Building what's next.

Netflix Logo
2025 — 2026
Transformative AI
Daydream Logo
2023 — Now
Your Personal Fashion Agent
YouTube Logo
2022 — 23
Generative AI UX
Android Logo
2021 — 22
Better Together: Android 13
Google Logo
2018 — 21
Ambient Computing
Onyx Logo
2013 — 2017
Founder @ Onyx

Design innovation & leadership for the world's most ambitious companies.

Hello, I'm Josh Principe, a product design leader based in Los Angeles. From early-stage startups to established global platforms, I transform ambitious visionary ideas into tangible product experiences.

I spent the last year exploring transformative AI for Netflix. Previously, I was Head of Design at Daydream, building the future at Google, YouTube, and ran Onyx, an independent studio and accelerator.

Want to work together?
Leadership
Vision
Strategy
Product design
Visual design
0—1
AI Workflows
Prototyping
Branding
Creative direction
Consultation
© Josh Principe 2026
josh@principe.la